Our Timeline

August 2002
Peterson Wine Cellars was born and the company was registered with the State of Illinois.

October 22, 2002
Peterson Wine Cellars opened for business in Downtown Wheaton on 210 West Wesley Street.

First Day Nightmares
Cash register wouldn’t clear credit cards properly due to the wrong model of modem. Wine racks installed upside down.

December 15, 2002
Peterson Wine Cellars makes the front page of the Sunday edition of the Daily Herald. Article titled Toast of town. Dry for years, now Wheaton raises a glass to wine shops.

December 28, 2002
Peterson Wine Cellars makes the front page of the Sunday edition of the Daily Herald. Article titled Toast of town. Dry for years, now Wheaton raises a glass to wine shops.

March 21, 2003
Wheaton Chamber of Commerce Ribbon Cutting Ceremony at our Wheaton Store.

July 28, 2003
Opened for business in our new Downtown Naperville location at 35 West Jefferson Avenue.

August 14, 2003
Michael Havens hosts a wine dinner at Praga Restaurant in Downtown Lombard for 35 guest of Peterson Wine Cellars.

August 16, 2003
We celebrate the Grand Opening of our downtown Naperville Store with Michael Havens, Winemaker and Owner of Havens Wine Cellars in Napa, California.

July 5, 2004
We implement our new deep discount wine pricing policy for our semi-annual sale through fall 2004. 10% off on 6-11 bottles, 15% off 12 or more bottles, and 20% off straight cases.

November 1, 2004
We extend the fall deep discount policy through December 31, 2004.

January 1, 2005
We make the deep discount policy permanent.

July 31, 2005
Come to terms on the purchase of Waterford Spirits & Fine Wines, LTD.

August 1, 2005
Officially take over the operations of Waterford Spirits & Fine Wines.

August 18, 2005
City of Naperville and the State of Illinois recognized Waterford Spirits & Fine Wines, LTD as Peterson Spirits & Fine Wines.

May 21, 2005
We began moving our store to our new Main Street location.

May 24, 2006
We opened up in our new spacious location to the rave reviews of our customers. We now call 119 S. Main Street our new home.

April 1, 2009
Closed the deal on the new store at 88 West Gartner Road in Naperville. Closed the store for remodeling and moving in. We purchased the assets of Cabernet and Company who had been at this location since 2002.

April 3, 2009
City of Naperville and the State of Illinois granted us our liquor licenses.

April 10, 2009
The new store at 88 West Gartner Road officially opened for business.

May 1, 2009
We celebrate our Grand Opening of the new store. Big Weekend, lots of customers, new friends, and had a great party.